Marketing and Promotional Thinking for the Creation of New International Highlights in Business Districts - 臺北產經資訊網

Marketing and Promotional Thinking for the Creation of New International Highlights in Business Districts

By Chang,Sheng-lin
Few people would use the concept of “business district” to define the legendary city of Berkeley in California. However, the shops, the products, and the merchants, have all inherited an aura of Last Century democracy. This city, with a population of about 100,000 has safeguarded the values of the previous generation, as well as developing its own unique democratic brand. A successful business model needs to be screened and challenged by the market mechanism. To introduce a spirit of democracy, fairness, and justice into the [Cooperation-Sharing] management model, three aspects need to be given attention: 1. The provision of seed capital/angel capital. Relatively open opportunities of capital turnover need to be provided for startup and managerial teams as well as a flexible and open managerial model; 2. The joint promotion and marketing of a business network: Joint promotion platforms and events should be launched to introduce brands and companies as well as to allow locals and travelers to know the location of stores that have this spirit of democracy, fairness, and justice. 3. Studies of related business and marketing operations: Investigations should be conducted on the operation models of global and domestic businesses. The key factors and potential for the integration of democracy, fairness, and justice into the management model should be summarized and understood. Taipei City has been successfully positioned as a contemporary city and a happy cultural capital. Only with diverse perspectives and positions, can Taipei be said to have developed innovative [cooperation-sharing] businesses and to proudly interpret this as its contribution to civilization.