Develop Brand Power in the Business Districts and Create a New Fashionable Culture - 臺北產經資訊網

Develop Brand Power in the Business Districts and Create a New Fashionable Culture

By Hsieh,Ming-jui(國立空中大學商學系、中華國際財經創意交流協會)/Chou,Hsin-yu(國立空中大學商學系)
The purpose of business district counselling is to develop the local business environment and help the stores that often fight a lone battle against fierce competition. By engaging them in the business project, they will devote themselves to the re-shaping of street landscape, boost their competitive advantages, and develop further internationally. The key is the creation of differential competitive features in all the business districts around Taiwan. Many business district organizations have been developed in different cities and counties, but to really attain sustainable management and always catch the eye of the consumer, their focus should include: a definition of consumer groups, the development of innovative and creative management and products, and the concept of brand vision. The management and integration of business districts should also consider, the rapid mass transit network and the integration of elements of design that feature and distinguish the particular business district. The rebuilding and management of brand business districts, cooperation between the public and the private sector, and the enhancement of international visibility should all be given careful consideration. In this era of leisure economy, tourism not only involves traveling around, but also focuses on experiencing local culture and life. Surprises exist in many of the diverse business districts in Taiwan, and the vision to “actively develop the brand power of a business district and lead new fashionable cultural creation” through public and private partnership invites participation.